Format
One source-layered graphic, one title word, four metadata terms, one sentence.
Project
Mentality Studies
Brain scan × inverted world map × one “-mentality” word. A graphic/text series about how private cognition borrows public maps: tools, experiments, institutions, weather, memory, scale.
Source image
Your supplied composite already has the right tension: medical interior + upside-down geopolitical exterior. It feels like a private atlas being projected onto the world.
The production rule: keep the source visible, add one strong conceptual word, one short aphoristic sentence, and restrained map/measurement marks.
First mockups
Series system
Image rule
MRI stays as the body layer. The map stays inverted. Color and grid language change per mentality.
Text rule
Each sentence should feel like a note from a field atlas, not a motivational poster.
Site rule
Every plate becomes a library item tagged by concept, source, palette, and collection.
Word bank
Sentimentality
Instrumentality
Experimentality
Governmentality
Monumentality
Environmentality
Elementality
Fragmentality
Fundamentality
Compartmentality
Documentality
Ornamentality